Two designers – Martin Bone and Kara Johnson – from the ground-breaking firm IDEO wrote this book about the things designers do daily and the things they'd like to do, as well as the questions the designers at IDEO ask themselves, like, "What if doorbells used smell instead of sound?" and "What if watches told time more slowly on weekends?"

• By Martin Bone and Kara Johnson
  
• Hardcover
• 272 pages
• ISBN 9780811860758
• Published in April 2009