Paul Rand: Conversations With Students
"Everything is design, everything!" This slim, beautifully designed reader is an ideal introduction to the wit and work of Paul Rand, through conversations with students during his last interview. Rand is known for creating some of the 20th century's most iconic icons, including logos for IBM, UPS and major television networks. Topics include graphic and logo design, design education, and the value of art. Contributions from Philip Burton, Steff Geissbuhler, Jessica Helfand, Armin Hofmann, and Gordon Salchow. Helpful graphics and pictures throughout.